Privacy Policy

Last updated 10 August 2026

This Privacy Notice for Red Cherry IT ("we," "us," or "our"), describes how and why we might access, collect, store, use, and/or share ("process") your personal information when you use our services ("Services"), including when you:

• Visit our website at https://redcherryit.com, or any website of ours that links to this Privacy Notice
• Engage with us in other related ways, including any sales, marketing, or events

Questions or concerns? Reading this Privacy Notice will help you understand your privacy rights and choices. We are responsible for making decisions about how your personal information is processed. If you do not agree with our policies and practices, please do not use our Services. If you still have any questions or concerns, please contact us at info@redcherryit.com.

Summary Of Key Points

This summary provides key points from our Privacy Notice, but you can find out more details about any of these topics by using the table of contents below to find the section you are looking for.

What personal information do we process? When you visit, use, or navigate our Services, we may process personal information depending on how you interact with us and the Services, the choices you make, and the products and features you use.

Do we process any sensitive personal information? Some information may be considered "special" or "sensitive" in certain jurisdictions, for example your racial or ethnic origins, sexual orientation, and religious beliefs. We do not process sensitive personal information.

Do we collect any information from third parties? We do not collect any information from third parties.

How do we process your information? We process your information to provide, improve, and administer our Services, communicate with you, for security and fraud prevention, and to comply with law. We may also process your information for other purposes with your consent. We process your information only when we have a valid legal reason to do so.

In what situations and with which parties do we share personal information? We may share information in specific situations and with specific third parties.

How do we keep your information safe? We have adequate organisational and technical processes and procedures in place to protect your personal information. However, no electronic transmission over the internet or information storage technology can be guaranteed to be 100% secure, so we cannot promise or guarantee that hackers, cybercriminals, or other unauthorised third parties will not be able to defeat our security and improperly collect, access, steal, or modify your information.

What are your rights? Under UK GDPR and the Data Protection Act 2018, you have certain rights regarding your personal information, and the Information Commissioner's Office (ICO) is the UK's independent supervisory authority for data protection.

How do you exercise your rights? The easiest way to exercise your rights is by contacting us. We will consider and act upon any request in accordance with applicable data protection laws.

Table Of Contents

1. What Information Do We Collect?
2. How Do We Process Your Information?
3. What Legal Bases Do We Rely On To Process Your Personal Information?
4. When And With Whom Do We Share Your Personal Information?
5. Do We Use Cookies And Other Tracking Technologies?
6. Do We Offer Artificial Intelligence-Based Products?
7. How Long Do We Keep Your Information?
8. How Do We Keep Your Information Safe?
9. Do We Collect Information From Minors?
10. What Are Your Privacy Rights?
11. Controls For Do-Not-Track Features
12. Do We Make Updates To This Notice?
13. How Can You Contact Us About This Notice?
14. How Can You Review, Update, Or Delete The Data We Collect From You?

1. What Information Do We Collect?

Personal Information You Disclose To Us

In Short: We collect personal information that you provide to us.

We collect personal information that you voluntarily provide to us when you register on the Services, express an interest in obtaining information about us or our products and Services, when you participate in activities on the Services, or otherwise when you contact us.

The personal information we collect may include the following: names, phone numbers, email addresses, usernames, passwords, billing addresses, mailing addresses, contact preferences, debit/credit card numbers.

Sensitive Information. We do not process sensitive information.

Payment Data. We may collect data necessary to process your payment if you choose to make purchases, such as your payment instrument number and the security code associated with your payment instrument. All payment data is handled and stored by Stripe. You may find their privacy notice at stripe.com/gb/privacy.

All personal information that you provide to us must be true, complete, and accurate, and you must notify us of any changes to such personal information.

Information Automatically Collected

In Short: Some information, such as your IP address and browser and device characteristics, is collected automatically when you visit our Services.

We automatically collect certain information when you visit, use, or navigate the Services. This information does not reveal your specific identity but may include device and usage information, such as your IP address, browser and device characteristics, operating system, language preferences, referring URLs, device name, country, location, and information about how and when you use our Services. This information is primarily needed to maintain the security and operation of our Services, and for our internal analytics and reporting purposes.

Like many businesses, we also collect information through cookies and similar technologies. You can find out more in our Cookies section below.

The information we collect includes log and usage data, device data (such as your IP address, browser type, hardware model, operating system), and location data (such as your device's approximate location, based on your IP address). You can opt out of location collection by disabling your device's location setting, though this may limit certain features.

2. How Do We Process Your Information?

In Short: We process your information to provide, improve, and administer our Services, communicate with you, for security and fraud prevention, and to comply with law. We may also process your information for other purposes with your consent.

We process your personal information for a variety of reasons, depending on how you interact with our Services, including to facilitate account creation and authentication, to deliver and facilitate delivery of services to you, to respond to your inquiries and offer support, to send administrative information such as changes to our terms and policies, to fulfil and manage orders and payments, to enable user-to-user communications where relevant, and to save or protect an individual's vital interest where necessary.

3. What Legal Bases Do We Rely On To Process Your Information?

In Short: We only process your personal information when we believe it is necessary and we have a valid legal reason to do so under applicable law, such as your consent, to comply with laws, to provide you with services, to protect your rights, or to fulfil our legitimate business interests.

If you are located in the EU or UK, the UK GDPR and EU GDPR require us to explain the valid legal bases we rely on, which may include: Consent (where you have given us permission for a specific purpose, which you can withdraw at any time), Performance of a Contract (where processing is necessary to fulfil our contractual obligations to you), Legal Obligations (where necessary for compliance with the law), and Vital Interests (where necessary to protect someone's safety).

4. When And With Whom Do We Share Your Personal Information?

In Short: We may share information in specific situations described in this section and with specific third parties.

We may need to share your personal information in the following situations: Business Transfers (in connection with a merger, sale of company assets, financing, or acquisition of all or a portion of our business), and Business Partners (to offer you certain products, services, or promotions).

5. Do We Use Cookies And Other Tracking Technologies?

In Short: We may use cookies and other tracking technologies to collect and store your information.

We use strictly necessary local storage to remember the cookie preference you set using our cookie banner. If you choose "Accept All" on our cookie banner, we also use Google Analytics to understand how visitors use our Services; if you choose "Necessary Only," these cookies are not set. We do not currently use advertising or social media tracking cookies on our Services. Our website also loads the Google Fonts typeface service, which involves your browser contacting Google's servers directly; see our Cookie Policy for full details.

6. Do We Offer Artificial Intelligence-Based Products?

In Short: We may offer products, features, or tools powered by artificial intelligence, machine learning, or similar technologies from time to time as part of our Services.

Where we do, all personal information processed using such tools is handled in line with this Privacy Notice and our agreements with third parties, to help safeguard your personal information throughout the process. You can opt out of any such processing by contacting us using the details below.

7. How Long Do We Keep Your Information?

In Short: We keep your information for as long as necessary to fulfil the purposes outlined in this Privacy Notice, unless otherwise required by law.

We will only keep your personal information for as long as it is necessary for the purposes set out in this Privacy Notice, unless a longer retention period is required or permitted by law, such as tax or accounting requirements. When we have no ongoing legitimate business need to process your personal information, we will delete or anonymise it, or, if this is not possible, securely store it and isolate it from further processing until deletion is possible.

8. How Do We Keep Your Information Safe?

In Short: We aim to protect your personal information through a system of organisational and technical security measures.

We have implemented appropriate and reasonable technical and organisational security measures designed to protect the security of any personal information we process. However, no electronic transmission over the internet or information storage technology can be guaranteed to be 100% secure, so we cannot promise that unauthorised third parties will never be able to defeat our security. You should only access the Services within a secure environment.

9. Do We Collect Information From Minors?

In Short: We do not knowingly collect data from or market to children under 18 years of age.

We do not knowingly collect, solicit data from, or market to children under 18 years of age. By using the Services, you represent that you are at least 18, or that you are the parent or guardian of a minor and consent to their use of the Services. If we learn that personal information from users under 18 has been collected, we will take reasonable measures to promptly delete such data. If you become aware of any such data, please contact us at info@redcherryit.com.

10. What Are Your Privacy Rights?

In Short: Under UK GDPR and the Data Protection Act 2018, you have rights that give you greater access to and control over your personal information.

You have the right to request access to and a copy of your personal information, to request rectification or erasure, to restrict processing, to data portability where applicable, and not to be subject to automated decision-making. You can make such a request by contacting us using the details in the "How Can You Contact Us" section below. If you believe we are unlawfully processing your personal information, you also have the right to complain to the Information Commissioner's Office (ICO), the UK's data protection regulator, at ico.org.uk or on 0303 123 1113.

Withdrawing consent: Where we rely on your consent to process your personal information, you have the right to withdraw it at any time by contacting us.

Opting out of marketing: You can unsubscribe from our marketing communications at any time via the unsubscribe link in our emails, or by contacting us.

Cookies: Most web browsers accept cookies by default. You can usually set your browser to remove or reject cookies, though this may affect certain features of our Services. See our Cookie Policy for more detail.

11. Controls For Do-Not-Track Features

Most web browsers and some mobile operating systems include a Do-Not-Track ("DNT") feature you can activate to signal your preference not to have your online browsing activity monitored and collected. As no uniform technology standard for recognising DNT signals has been finalised, we do not currently respond to DNT signals. If a standard is adopted that we must follow in future, we will update this notice.

12. Do We Make Updates To This Notice?

In Short: Yes, we will update this notice as necessary to stay compliant with relevant laws.

We may update this Privacy Notice from time to time. The updated version will be indicated by an updated "Last updated" date. We encourage you to review this Privacy Notice periodically.

13. How Can You Contact Us About This Notice?

If you have questions or comments about this notice, you may email us at info@redcherryit.com or contact us by post at:

Red Cherry IT
16 Clifford Gardens
Crawcrook, Tyne and Wear NE40 4UB
United Kingdom

14. How Can You Review, Update, Or Delete The Data We Collect From You?

Based on the applicable laws of your country or state of residence, you may have the right to request access to the personal information we collect from you, details about how we have processed it, correct inaccuracies, or delete your personal information. To make such a request, please contact us using the details above.

If you have questions about this policy, please get in touch.