Why website pricing varies so much
Search around and you'll see quotes ranging from £200 to £5,000 or more for what sounds like the same thing, a small business website. The difference usually comes down to three things: how the site is built (template versus custom), how it's priced (fixed price versus hourly), and what's included after launch (ongoing support, hosting, updates).
Agencies charging by the hour can end up costing far more than expected once revisions and extra pages are added. Fixed price packages avoid that problem, because the scope and cost are agreed before any work starts.
What should be included at each price point
Around £450, a Brochure website. This suits a business that needs a clear, professional online presence: a homepage, an about page, a services or products page, and a contact page. Ideal for tradespeople, consultants, and any business where the website's job is to build trust and generate enquiries rather than take payments directly.
Around £750, a Business website. This adds extra pages and features for a growing company, such as additional service pages, a blog or news section, or more detailed content structured around individual locations or industries served.
Around £950, an Ecommerce website. This is built for businesses that want to sell online, with product listings, a shopping cart, and secure checkout built in.
What to check before you agree a price
A few questions worth asking any web designer before signing up:
- Is hosting included, and for how long?
- What happens if you want changes after launch, are they included or charged separately?
- Is the price genuinely fixed, or are there likely extras once the project starts?
- Do you own the website and domain outright, or are you locked into that agency's platform?
FAQs
Do I need to pay the full amount upfront?
No reputable fixed price agency should ask for full payment before any work is done. A common and fair structure is a 50% deposit to start the project, with the balance due once you're happy with the finished site.
Is hosting included in the price?
This varies by provider. Some, including Red Cherry IT, include the first year of hosting free as part of the package, with a small annual renewal after that.
How long does a small business website take to build?
For a Brochure or Business package, expect somewhere in the range of two to four weeks from providing your content to launch, though this depends on how quickly you can supply text, images, and feedback.